Profile title: Usability specialist


Also known as  Usability and ergonomics specialist, User experience specialist, Web/Software ergonomics specialist, Interface designer, Usability manager

Summary statement: In general, usability specialists make sure that products/services are easy for consumers to use. In internet field, usability specialists help to ensure that websites and web applications are easy and pleasurable to use.
Mission:
Ensuring that everyone (including handicapped and people with limited ICT knowledge) can use (access, understand and interact) a website or web application easily and according to the creator’s original intentions. Developing ideas to improve the website / web application in order to maximize its (business) impact and also to improve competitiveness of the company.
Responsibility:

In charge of the ergonomics of a website or web application.

Deliverables: Accountable
Contributor

•      Cost- and time requirements and
        schedule of usability tasks document
        including cost benefit analysis and
        reasoning
•      Web ergonomics suggestions document
•      Usability plan / guidance document
•      Study on user requirements
•      Study on designer / developer
        requirements
•      Concepts and prototypes
•      Ideas and suggestions for usability
        improvements
•      Review / study on usability testing
        (inc. report on eye tracking results)

•     Business plan
•     Architecture design
•     Website or web application development /finalizing
•     Risk management
•     Process improvement

Main task/s:

For each prototype /revision of the website or web application:

• Planning for usability:

- provides guidance on what user-centred activities to conduct when during development to ensure good usability;

• Design requirements analysis:

- captures and analyzes design requirements and specifications from designers / developers of the website or web application;

• User requirements analysis:

- Gathers and analyzes user requirements – by observing and interviewing potential users and by reviewing logs and analytics of monitored user activities;
- Determines user needs and preferences;
- Understands and prioritizes content and functionality needed in the user interface;

• Interaction design:

- Designs concepts and prototypes to illustrate overall interface layout, functionality and usage flow to support designers / developers;
-Develops ideas and makes suggestions to designers and developers (in cases also to sales personnel or risk management team) for improving user friendliness;

• Usability testing:

- Independent usability evaluation: from short informal tests and expert reviews to large international user studies;
- Eye tracking: provides detailed insights into how users interact with an interface - what they focus on and what they don't.

Environment: Usually works independently, but interacts regularly with users to collect their feedback and with designers/developers to provide suggestions to them.
KPI’s:

•      Improved user satisfaction (based on user feedback)
•      Increased business / sales revenue - in case of commercial websites or web services
•      Comparison of usability testing results (before / after improvement)

Download the complete profile here.

This profile has been generated by the EQF i-Serve project, and is based on the e-Competence Framework of CEN. The EQF i-Serve project aims at helping training organizations to develop trainings that correspond to the needs of the industry and are based on emerging knowledge, skills and competences description standards that guarantee comparability across Europe.

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