Profile title: Web and multimedia master

Job Description: A Web & Multimedia Master is expected to combine design, development and administration skills for multimedia applications and websites; all aspects benefit from a thorough understanding of web systems and technologies, but creativity required for finding nice graphics and animation must be balanced by assessments on usability and accessibility, and a structured approach to publishing and administration.

Skills:

Tasks:

• Acknowledges the customer’s demands, identifying the needs and defining the aims to be reached.
• Designs the application’s information architecture, by arranging the contents inside a fruition path. Chooses the methods for information access and supply.
• Draws the interface using drawing tools, and possesses composition abilities which allow to correctly harmonize shapes, images and colours.
• Defines and creates templates to show the different content types, using editing applications and specific languages.
• Creates an application model, to test its usability and the respect of accessibility guidelines, such as WCAG, and to check if the answer to the customer’s expectations is correct.
• Develops the web or multimedia application, with the tools and software which better answer the identified demands, complying with the rules and standard issued by the W3C (World Wide Web Consortium).
• Talks to software developers and is able to take part in preliminary choices of development languages and databases. Takes part in the choice of servers and networks to be used in the project. Also provides advise on how e-commerce tools work and which are the problems of data confidentiality and transactions security.
• Recognizes the security needs to be satisfied during application development, installation and use, and checks that they are really enforced.
• Formats contents with editors for image, audio, video and multimedia files, and places them correctly within the developed application.
• Tests compatibility with the systems where the application will be run, and defines the minimal requirements needed for its use.
• Tests and debugs the application to find and fix the bugs.
• Follows processes and registration procedures of Internet domains and copyrights. Is also able to identify security and intellectual property concerns and can interact with legal personnel applying for authorization schemes.
• Takes part in the release phases of the product, both via Internet, and by duplication of multimedia supports. Is also able to intervene in the authoring and publishing phases preliminary to distribution.
• Defines the web marketing tools needed to obtain better indexing in search engines and advertising strategies to be used to promote the product.
• Prepares the documentation needed to write the application’s User Manual and trains the personnel in charge of the application’s updating, maintenance and installation.

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This profile has been generated by The Council of European Professional Informatics Societies (CEPIS) under the EUCIP programme. EUCIP creates confidence in a pan-European skills standard for ICT Professionals, helps to close the IT skills gap, and increases the labour market value of certified practitioners.