Profile title: Web designer


Summary statement: A web designer creates and updates websites from a design and content layout point of view.
Mission:
To contribute to the success of an organisation, through presenting relevant information on a
website in a way that is both accessible and memorable.
Responsibility:
Plays a pivotal role in the web development team by providing attractive ways of implementing
websites from a design and content layout point of view.
Deliverables: Accountable
Contributor

•      Cost- and time requirements and schedule of web design
•      Website design specification
•      Concepts and prototypes
•      Web site design implementation
•      Search engine optimisation

•      Website or web application development / finalizing
•      Usability and ergonomics
•      Web marketing

Main task/s:
•      Develop design specifications in accordance with technical specifications
•      Search engine optimisation
•      Develop, adapt, maintain style sheets
•      Develop and implement graphical user interface (GUI)
•      Test the website from a usability point of view (in the absence of usability specialist)

Environment:

Usually works with the web development team alongside technicians, such as web programmers, webmasters, web content managers, in which the web designer, in many instances, represents the marketing and communications point of view. Works also with the web marketer.

KPI’s:

Although a successful design is difficult to measure per se, the following will be indicators:

•      Page ranking
•      Search engine ranking
•      Number of new visitors
•      Page views / visitor
•      Visitor return rate
•      Average order value
•      Bounce rate
•      Transformation rate of visits into orders

Download the complete profile here.

This profile has been generated by the EQF-Code project. The EQF-Code project aims at transferring and applying the European Qualification Framework and e-Competence Framework to Multimedia professions in the field of Content Development.

This profile is a work in porgress document. Log in and comment below to give us your feedback. We will collect all your inputs and update the profile from time to time. Thank you!

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