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What is e-Tourism?
E-Tourism refers to the application of ICTs on the tourism industry. The e-tourism concept includes all business functions (i.e., e-commerce, e-marketing, e-finance, ...) for all sectors of the tourism industry, including travel, transport, leisure, hospitality, principals, intermediaries and public sector organisations.
Why do we focus on e-Tourism?
Tourism demand is moving online. Looking forward, successful tourism organisations will increasingly need to rapidly identify consumer needs and interact with prospective clients by using personalised and up-to-date communication media for the design of products that satisfy tourism demand. To face these challenges, well trained professionals are needed.
The European Commission is working with stakeholders to create an Information & Communications Technologies and tourism business initiative - in order to examine how to boost the competitiveness of small businesses in the European tourism sector and create more jobs.