Digital Cultural Asset Manager

Role title: Digital  Cultural Asset Manager
Also known as: Digital Asset Manager, Digital Curator
Relevant professions: Cultural Informatics, Cultural/ Art ICT Manager
Summary statement: Deals with the organization, preservation, exploitation (incl. monetization) and provision of access to the born-digital or digitized  cultural content in a museum or other cultural institution (hereinafter refered to only as museums), whether in a physical or virtual space.
To undertake the design, administration, and exploitation (incl. monetization) of a digital museum collection, according to the management plan. 
Deliverables: Accountable
Responsible Contributor
  • Organization of the digital cultural collections, after selection and classification, to facilitate the collections’ discovery, access and use.
  • Preservation of the digital cultural asset according to  best practices and international standards (format transformation, hardware/ Software emulation.
  • Exploitation  (incl. monetization) and provision of access to the digital content/objects  in terms of  functionality, technical  feasibility and reliability (methods of access, authentication,
  • compatibility, browsers, format) and monetization.
  • Protection and safeguarding of the museum digital collection (copyright, watermarked content, cryptography).
  • Sustainability and operability of the digital product assets – operational maintenance of the digital assets
  • Advice the museum management on improvements.
  • Usability analysis (website, application).
  • Search engine optimization.
  • Competitor benchmarking.
Main task/s:
  • To redact the best organization and preservation plan for born-digital or digitized cultural content/objects according to the museum needs.
  • To develop, manage, and optimize the museum’s digital cultural collection.
  • To be aware of the national/ international conventions or/ and the legal framework for the protection of the digital cultural property.
  • To provide plan for the best possible exploitation of digital assets.
  • To collaborate with the museum experts (museologists, curators, web designers, multimedia experts).
  • To develop a robust grounding in theories, methods and concepts in cultural asset management.
  • To be continuously informed about the new technologies and the current developments in ICT.

Collaborates with the digital media and the marketing department. Works with the curators of the museum. Interacts with:

  • Management
  • Physical curation department
  • Communication department
  • Diversity and size of the digital content.
  • Number and frequency of museum visitors (traffic).
  • Operability combined with the aesthetic part of the digital cultural product.
  • Evaluation of the museum experience (qualitative and quantitative analysis). 
  • Time period of collaboration with the museum.
  • IP rules clearly identified for each digital asset.

The eCult Skills project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.