Profile title: Content manager
Also know as Web Content Manager
| Summary statement: | A Content Manager takes care of the business perspectives of the website in planning, defining, organising structuring and controlling the web content |
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| Mission: |
Managing the web content, advertising, marketing in accordance with (if needed) cultural approach in order to increase, visits, orders…. |
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| Responsibility: |
To collaborate with all content providers in the organisation or outside in order to deliver the optimal content |
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| Deliverables: | Accountable |
Contributor |
• Management of content (text, graphics, pictures audiovisual files) |
• Integration of content |
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| Main task/s: | • Analyse of needs • Choice of editorial solution • Informations curation |
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| Environment: | Usually works with the project manager. May also interact with technicians, such as programmers, webmasters, etc. |
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| KPI’s: "Key Perfonrmance Indicators" |
• Transformation rate visits, orders/subscriptions • Search engine optimization • Revisit rate |
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This profile has been generated by the EQF-Code project. The EQF-Code project aims at transferring and applying the European Qualification Framework and e-Competence Framework to Multimedia professions in the field of Content Development.
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