Profile title: Web Marketer
| Summary statement: | The web marketer is in charge of interactive marketing. | |
| Mission: |
To contribute to the success of the enterprise, i.e. visibility, traffic and/or sales, through the website, web application or web campaign. | |
| Responsibility: | Defines and takes charge of the promotion of a website, web application or manages a web campaign in view of making it successful, whether measured in commercial, social or other terms. | |
| Deliverables: | Accountable |
Contributor |
• Marketing campaigns. • Marketing analysis and reports. |
• Marketing strategy / plan. |
|
| Main task/s: | • Web Campaign Management - planning and executing online marketing campaigns. • Conversion Strategies - such as converting page-views to revenue. • Search Engine Optimisation - achieving optimal search engine results. • Web Analytics - providing detailed reports on the relative success of said campaigns. • Marketing data analysis. |
|
| Environment: | Usually works in a team alongside other marketing specialists and reports to a Marketing Coordinator. | |
| KPI’s: |
• Number of new visitors. • Page views / visitor. • Old visitor return rate. • Average order value. • Bounce rate. • Cancellation rate. • Number of orders per customer per year. |
|
Download the complete profile here.
This profile has been generated by the EQF i-Serve project, and is based on the e-Competence Framework of CEN. The EQF i-Serve project aims at helping training organizations to develop trainings that correspond to the needs of the industry and are based on emerging knowledge, skills and competences description standards that guarantee comparability across Europe.
This profile is a work in porgress document. Log in and comment below to give us your feedback. We will collect all your inputs and update the profile from time to time. Thank you!
The profile is analyzed very well. But web page marketing is also necessary. We must pinpoint which menu visiter click the best. Then we must check if we change the formation, whether it is same result or not.