Profile title: Web Seller
| Summary statement: | The web seller is in charge of online sales. | |
| Mission: |
To contribute to the success of the enterprise, i.e. visibility, traffic and/or sales, through the website, web application or web campaign. | |
| Responsibility: |
Use the features of a website, web application or web campaign geared at selling goods or services over the internet. | |
| Deliverables: | Accountable |
Contributor |
• Sales campaigns. • Sales analysis and reports. |
• Sales strategy / plan. |
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| Main task/s: | • Web Sales Campaign Management - planning and executing online sales campaigns. • Conversion Strategies - such as converting page-views to revenue. • Web Analytics - providing detailed reports on the relative success of web sales campaigns. |
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| Environment: | Usually works in a team alongside other sales people and reports to a Sales Director or Sales Team Leader. | |
| KPI’s: |
• Sales rate. • Response rate. • New customers gained. • Repeat customers. |
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This profile has been generated by the EQF i-Serve project, and is based on the e-Competence Framework of CEN. The EQF i-Serve project aims at helping training organizations to develop trainings that correspond to the needs of the industry and are based on emerging knowledge, skills and competences description standards that guarantee comparability across Europe.
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The profile is analyzed very well. It also needs negotiation of the price and strict observance of the deadline.